THE RISE OF THE BRIDAL TREND SETTERS

I was appointed by Prestwold Hall to design and plan a bridal editorial; providing them with a collection of elevated imagery for their new website and social media. With the global pandemic having all but closed the wedding industry for over a year, Prestwold saw the benefit in using this time to develop their brand. With a lack of real weddings to create marketing content, a photo shoot was a proactive way to create fresh and inspirational imagery.

After a consultation we established that there was a lot of freedom to create an overall concept however party shots were an aspect they specifically wanted to create aesthetics for. This was something the venue struggled to receive from real couples and they felt they would benefit from fun party imagery to show prospective couples who came to view the venue.

I created an editorial concept in three clear segments; a morning scene showcasing girls having breakfast in bed, the day scene with bridal gowns, florals and a tablescape and an evening party scene with dancing, a DJ and drinking.

|

“We had the privilege of welcoming Natalie to Prestwold Hall in 2019 and instantly connected with her design led approach to weddings.

As we refined the direction of our business and repositioned the brand, it was important our content reflected this and helped to target our ideal market. We reached out to Natalie to support us with a branding shoot; her past event designs, industry connections and efficient communication made her the perfect fit. Natalie provided the perfect balance of communication, keeping us updated but handling every element of the shoot, allowing us valuable time to focus on other areas of our marketing.

The team that Natalie welcomed to Prestwold gave us a unique opportunity to work with some of the UK’s leading wedding creatives, whom we may not have otherwise met. The end result was beyond anything we could have imagined, providing a diverse album of images (and videos) that we can use across our platforms. The editorial has not only increased our brand awareness but also created a more desirable brand image.

We would highly recommend investing in a branding editorial with Natalie, the return we have had has helped with our marketing immensely.”

EDITORIAL | PRESTWOLD HALL| APRIL

Photography by HOLLY CLARK

BACK