SUSTAINABILITY IN THE WEDDING INDUSTRY: BEAUTY

Sustainable beauty can be applied to your everyday routine, not just your wedding day. The negative effects of palm oil have been a hot topic in recent years, which has put huge pressure on cosmetic companies to find alternative ingredients for their products. However, it is not just about them adapting to these pressures, we need to be making these changes too.


HAIR + BEAUTY

Understanding the ingredients in our products and their supply chain is becoming an increasingly popular trend (and a great trend at that). Knowing what we are putting on our skin and how ethical and sustainable that product is, is slowly becoming part of the decision process when investing in a new company or product; not just how pretty the packaging looks.

I spoke to Botias, a luxury bridal service who specialise in hair and makeup, who, as a company say they ‘always try and support local homegrown products. There are many products out there available which are 100% natural and made by local suppliers, who have your best interests to heart. With such a large variety to choose from, it’s becoming increasingly easier to find the best one to suit your skin and hair needs’.

Buying natural, local and/or organic products means part of our investment is also on animals and the planet. These products tend not to be tested on animals, often won’t contain any harmful products, (which attribute to soil and water contamination,) and locally sourced products won’t have aided to air pollution by flying halfway across the world. Not only that, they are likely to be better long term to our skin. And with skin conditions and allergies increasing, possibly due to our increased chemical use, switching to more natural products can often help to reduce symptoms and can only be better for us long term.

Scrolling through the internet, it quickly becomes apparent that one of the main environmental issues comes from the packaging. There are lots of wonderful initiatives popping up all over the place with companies such as Neal’s Yard offering the opportunity to refill your bottles, ‘Yes to’ facial wipes being made from 100% cellulose (which is biodegradable and compostable,) and Aveda who use 100% recyclable materials on 85% of their products. It seems to be a progressive area of the industry and one that lots of companies are taking positive action on.

Even if marketing campaigns have clocked on to the sustainability and ethical trend; who cares! If we show a demand for better manufactured makeup, companies will keep on making it! So when researching your hair stylist and makeup artist, ask them what products they use and if they buy in ethical, natural, organic, cruelty free makeup and hair products.


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WITH THANKS TO BOTIAS

www.botias.co.uk