SUSTAINABILITY IN THE WEDDING INDUSTRY: FASHION

Yesterday we discussed wedding catering and how you don’t have to compromise on the look and feel of your food, whilst still making more positive environmentally friendly choices. Today, I want to talk about fashion! It’s possibly one of the most difficult areas to be eco conscious; the majority of us (and why not?) want a brand-new dress and when you find “the one”, that’s it! It’s all about the look, fit and feel. Or is it…


THE FASHION

With sustainable fashion now being written about in the likes of Vogue and Zara committing to making all of their clothes using 100% sustainable fabrics by 2025, it seems as though the fashion industry is taking some big steps to changing the fast paced, “throw away” culture it so heavily relies on for profit.

Sustainability within the fashion industry doesn’t just involve reducing the single wear items being worn and thrown away with each changing season. I spoke with Indiebride, who are a sustainable bridal wear brand based in London. Their whole ethos is to take nature’s well being into consideration:

‘Indiebride London takes pride in being a sustainable company. We use silks and laces produced in the UK as well as organic materials. With the upcoming collection we will introduce an organic cotton lace and organic ramie fabric. All our products are handmade locally in South London. We only make items to order, which means we don’t hold any stock that could be left unsold. A dress is only made when someone wants to wear it on her wedding day. We also keep the fabric waste from the dress production and use it to make the accessories. The off cuts we are not able to use in the accessories production, we donate.

The best way of ensuring your wedding dress is made sustainable and ethically (without child labour, the seamster being paid fairly, safe and clean working conditions etc.) is to select a company that produces their gowns locally.

Choose sustainable materials to have the most amazing feeling gown. In my opinion, natural materials are always a better option than synthetic materials like polyester (which is made from plastic and isn’t biodegradable). Also note that satin, lace or tulle are types of fabric and the name comes from the appearance of the fabric or the way it’s made. Polyester and silk are materials. So, if someone tells you your veil is made of tulle, ask what the tulle is made from. There is a big difference in silk tulle and polyester tulle! Satin can be silk satin or polyester satin and laces are made from different materials as well. They can be 100% polyester (plastic) or 100% organic cotton (like one of our laces) and everything between.’

It’s amazing to think about what is involved to make one item of clothing; from growing the raw material, to manufacturing it into a workable fabric, to making the garment and getting it to you.

Hiring a suit is a really popular choice for men, meaning that the suit doesn’t become a one-use item. Hiring luxurious handmade millinery for women is also becoming a more popular. There’s no way around the fact that making clothes has an effect on the environment, but the throw-away culture we live in can put a bigger strain on the fashion industry. Hiring or even investing in a suit or bridesmaids dress you know you’ll wear again is a great idea.

Or why not find a vintage wedding dress, which you could alter. One of my best friends did this and she looked amazing; very Audrey Hepburn inspired, with a modern twist.


_

WITH THANKS TO INDIEBRIDE

indiebridelondon.co.uk